How can hotels and other venues take the most out of small business events? In this blog post, we will explain how technology can revolutionize the business management of spaces for these small groups. 

If you are a hotel or event space owner, you understand the unique challenges of catering to small-scale corporate gatherings of up to 50 people. These intimate events, often organized for business meetings and other corporate purposes, require meticulous planning and coordination. Fortunately, technological advancements have paved the way for more innovative and efficient management of small business events. Whether it’s automating tasks, streamlining reservations, coordinating additional services, or enhancing communication with clients, we have you covered! 

Let’s discover how technology can transform how you handle small business events, elevating your services to new heights of success.

Small Business Events - microevents in hotels and venues

Streamline the Management of Your Small Business Events

Let’s be clear! Organizing spaces for small business events can be challenging for hotels. Despite digitalization in hospitality, hotels, and venues still manage their meetings and events business manually. 

In fact, hotels usually miss many opportunities with micro-events (with 50 people or less). And did you know that micro events account for half of the corporate meetings globally? Why do hotels miss these opportunities if we are talking about a segment with such importance? 

In this context, the need for more technology usage, small sales teams, tight budgets, and the need for personalized experiences add complexity to the process. Fortunately, technology offers practical solutions to simplify and enhance event management.

We will explain three areas where technology can help hotels optimize their sales process with small business events. 

– Task Automation and Reservation Management

We will agree that sales teams cannot spend the same time managing a small group as a big one. The ideal would be to automate the sales process for a small business event and focus on big groups. 

In other words, the event planner must do most of the booking process. Therefore, the hotel or venue has to facilitate this technology for booking small business events. Likewise, utilizing intelligent space management systems that suggest the most appropriate areas based on event size, amenities, and client preferences.

In addition, the technology must be customer-centric and very usable. Take into account that if the event planners must close the booking themselves, it must be a straightforward process. 

Booking Engine with 2D and 3D diagramming platform

– Efficient Coordination of F&B and Additional Services

Managing logistics and operations is another hurdle in event management. But especially when we spend time coordinating extra services in small business events. 

In this context, hotels must work with Event Management Software. This technology provides tools to simplify processes, such as automating tasks like generating itineraries and managing equipment and catering orders. This allows your staff to focus on delivering outstanding service.

Spazious offers hotels and independent venues an event management tool from which they can manage all their deals. Plus, you can add an Instant Booking for meetings and events, from where event planners can book their small business events without the help or supervision of a sales representative. 

Moreover, it is connected with additional services such as F&B (food and beverage), AV services, and everything the hotel or venue can offer. Coordinating different departments and the event’s setup with technology is easier than ever!

– Effective Communication with Customers in small business events

Effective client communication is crucial for successful events. Dedicated technology exists to enable real-time collaboration, sharing updates, confirming details, and addressing changes efficiently. This ensures smooth communication and alignment between clients and your team.

For instance, hotels must know about the existence of Spazious 2D & 3D diagramming platforms. Whether you have never heard of this technology, you must understand that it helps avoid misunderstandings between sales teams and event planners. From the platform, both can set up and personalize the event space for small business events! 

Here’s an example:

Benefits of Embracing Technology for Small Business Event Management

Adopting the right technological solutions can optimize operational efficiency, minimize errors, and enhance customer satisfaction. Ultimately leading to increased profitability and creating personalized and memorable experiences for your small business events. 

  • Optimized operational efficiency
  • Reduced errors
  • Enhanced customer satisfaction
  • Improved attendee engagement
  • Streamlined workflows
  • Accurate and real-time information
  • Personalized event experiences
  • Data-driven insights
  • Increased profitability
  • Efficient resource allocation
  • Seamless event execution
  • Enhanced brand reputation
  • Targeted communications and recommendations
  • Improved attendee registration and management
  • Interactive event experiences
  • Enhanced networking opportunities
  • Efficient event check-ins
  • Virtual and hybrid event capabilities
  • Time and cost savings
  • Access to advanced event management tools and software.

Companies that have embraced technology have witnessed increased profitability, improved efficiency, and enhanced attendee experiences. From seamless event check-ins and personalized agendas to interactive event apps and virtual engagement platforms, technology has revolutionized how small business events are executed, leaving a lasting impression on attendees.

Spazious: Technology to Optimize Meeting and Event Business

Spazious is an innovative technology solution designed to optimize the management of group events. Plus, a technology with which your sales teams must work if your hotels usually lose opportunities with small business events. It offers a comprehensive suite of digital tools specifically tailored to meet the unique needs of event venues and organizers.

By leveraging Spazious, event venues and organizers can benefit from various advantages. The platform streamlines and automates multiple aspects of event management, saving time and reducing errors. It provides real-time availability updates, allowing for efficient space allocation and preventing double bookings. The interactive diagramming feature ensures precise planning and layout customization, enhancing the overall event experience. With its intuitive interface and comprehensive functionalities, Spazious simplifies the entire event management process.

To experience the power of Spazious firsthand and discover how it can revolutionize your small business event management, we invite you to visit their website and request a demo.

Let’s explore how Spazious can optimize event operations, increase productivity, and elevate customer satisfaction. Take advantage of the opportunity to unlock the full potential of your small business events with Spazious.