The guide to budgeting your Hotel marketing for maximum ROI 2022

Hotel marketing is an effective way to increase hotel revenue. It is also a cost-effective method of advertising. However, there are certain aspects of hotel marketing that require careful planning and execution.

If you want to maximize your hotel marketing budget, then you need to plan ahead. Here are some tips to help you get started.

Marriott Madrid outside view

Why is it important to plan a new marketing strategy in 2022?

Marketing strategies change every year. It’s important to keep an eye on the trends and adapt accordingly. In this article, I’ll explain why planning a new marketing strategy in 2022 is crucial.

In 2022, we will need to be prepared for a fast growing market and take competitive advantage to leverage the situation after these long months in which activity has been, if not non-existent, then very scarce.

You need to keep up with these changes if you want to succeed. If you don’t, you could end up losing customers to competitors who are better prepared.

Marketing tactics to save money on your Hotel marketing budget

A hotel is an expensive business. You have to pay for everything from the building itself to the staff, utilities, and supplies. Marketing is often the most overlooked expense on a hotel’s budget. It is a crucial part of a company’s success, but it can be difficult to justify spending a lot of money on marketing when you have so many other costly expenses.

The following marketing tactics can help you save money on your hotel marketing budget:

  • Develop a social media strategy that targets your hotel’s target audience
  • Focus on providing personalized content on your website and in communication with customers
  • Invest in web traffic by having a website redesign and including virtual visits in the cost of the redesign
  • Use time-saving tools for processes such as CRMs or other integrations.

Challenges faced by Hotels in 2022 – Hotel marketing

Hotels have been facing a number of challenges in the past year. In 2022, hotels will have to change their marketing strategy to reflect new technologies and customer expectations.

Some of the major challenges faced by hotels are the increased competition from OTAs and new marketing tools such as social awareness and social distancing. In addition, hotels need to rethink their approach towards mobile booking because more customers are using it which is making the traditional website less valuable.

The hotel industry is expected to grow at a rapid pace in the next few years, with annual growth of 4.8%. The hotels will be looking for ways to distinguish themselves from other hotels and attract new customers.

Such challenges faced by the Hotels of tomorrow are: 

Reopening after disasters, contactless hospitality tools, social distancing, online showcasing and social awareness.

How to maximize your marketing efforts with limited budgets

Hotels are a service-based business and generating enough demand is a huge issue. Not only do you need to satisfy what your current guests want, but you have to figure out how to get new customers in the door.

In today’s competitive marketplace, marketing your hotel can be a challenge. Guests have many property choices and sometimes it’s difficult to stand out from the competition. One of the most powerful ways to establish yourself as a strong player in your market is by investing in a cohesive marketing campaign that works to grow demand for your hotel.

1. Content marketing:

It is true that the era of marketing is changing. Content marketers must develop a new way of thinking about their tasks and while they still need to know how to write content, they also need to invest in building higher quality assets that can generate more value.

There are many affordable and innovative ways that you can use with your limited budget to effectively market your products and services. It all depends on what you want your company’s niche market to be or what core value proposition you want your target audience to remember about you.

A 360 virtual visit of a hotel room is a great example of how content marketing can be used as an innovative digital marketing campaign for hotels.

2. Leverage 360 virtual visits to generate interest: 

These virtual visits give guests a chance to see what they can expect during their stay and also allow them to see the property in a way that is not possible, or desirable, in real life. Spacious is a unique tool that provides an immersive experience that allows people to experience the hotel before ever stepping foot inside it.

A 360 virtual visit is a new way to get potential hotel visitors excited about their upcoming trip. It allows the viewer to explore the hotel space before they book, giving them a realistic idea of what it will be like when they get there. A 360 virtual visit can make the difference between getting potential visitors interested enough in your hotel to book, and losing them to one of your competitors. 

There are many reasons why leveraging 360 virtual tours can enhance your hotel’s marketing efforts.

  1. Cost savings– Virtual tours are significantly less expensive than other types of video marketing, while providing a higher level of engagement.
  2. Less staff interaction– The use of 360 Virtual Tours reduces the need for hotels to hire more staff members to interact with guests via social media channels, reducing costs and increasing time savings.
  3. More detailed information– The interactive nature of the virtual tour provides more detailed information about the hotel’s amenities, which in turn builds trust among potential customers by giving them an idea of what anyone can expect when arriving at the property.

3. Integrate digital marketing campaigns: 

SEO and SEM campaigns – When hotels use these two marketing channels strategically they can significantly increase their number of leads that convert into bookings.

This section will provide a brief overview of the ways you can integrate digital marketing campaigns with limited budgets.

  • Properly utilize search engine optimization (SEO)
  • Utilize social media to your advantage
  • Utilize email marketing wisely by writing compelling subject lines and including an offer that is valuable to the recipient
  • Incorporate a landing page for a campaign to increase conversions

4. Social media: 

It is important to understand that marketing efforts need to be planned and executed strategically for success. This starts with understanding the customer and what will drive them to buy your product or service.

Social media has proven to be an important part of this process, as it provides a space for hotels to share their story with potential guests and also builds relationships and adds customers. Hotel marketers should invest time and money in social media, and have the highest conversion rate.

Identify the channels that will be feasible for you and your budget. There are a variety of ways to do this:

  • Perform a cost-benefit analysis and compare the benefits against the costs.
  • Make a choice depending on which channels you find most effective and least expensive.
  • Review your competitors’ social media presence to get an idea of what channels they use.
  • Use social media to collect user feedback and suggestions for future content.
  • Use free tools to help you identify the best networks for your business goals.
  • Reach out to users in other areas by borrowing their content or giving them free content in return.

5. Social travel along with PR campaigns: 

Social travel sites encourage travel through photos and stories from people who have been there before. It is important to have a well-planned strategy in place, along with a public relations campaign that will support the brand and its offerings. If you use Social Travel to boost your social media marketing, you can easily get the attention of your target audience and gather fans.

Successful public relations campaigns can be crucial for hotel marketers. Well-executed PR campaigns will help your business get more customers, build trust, and increase awareness.

Public relations is the art of establishing relationships with the media, which helps in creating an image for your brand. PR campaigns are most effective when they are propelled by a social media campaign that involves your customers in the process.

Create a social travel campaign that involves your customers in the process, and you will be able to cultivate an authentic relationship with them while building on their loyalty to your company’s brand.

Secrets of successful businesses that use virtual site visits

The Madrid Auditorium Hotel and Conference Center is one of the most successful hotels in Madrid, Spain who has been using this technology to connect with potential customers.

For example: the Marseille, Bordeaux and Strasbourg lounges, a multi-room concept that can be displayed in its different options.

Just imagine that you could see the different spaces of the hotel as if you were in a doll's house and you could customize each detail. 

This is an example of one of the rooms of the Marriott Hotel in Madrid, it is a very good way to visualize it and configure the rooms according to the client's needs with a software that anyone can manage from our own website.

Conclusion: The importance of marketing for revenue

A hotel’s marketing budget is a vital investment that will have a huge impact on the company’s revenue. Using innovative technology and an engaging new era strategy, hotels can make the most of their limited budget.

If you are struggling with your marketing budget, it may be time to rethink your strategy. With this article, we have looked at how you can make the most of your limited budget by implementing innovative technologies and engaging in a new era strategy