The fast development of MICE technology today means that, the sooner players embrace new solutions, the more successful they’ll become. This is particularly true in a field that faces a number of challenges and transformations derived from digitalization and the current complexity of the global economy.
MICE technology is directly related to increasing efficiency in event planning and management and leading to more successful enterprises. But where exactly is technology innovation going for the MICE industry? Keep reading to find out.
MICE technology is generating a number of enhancements and advantages for early adopters, including:
Even though the business of MICE generates high revenue for hotels and resorts, its management continues to be quite complex. The main reason is that Meetings, Incentives, Conferences, and Exhibitions are managed with offline processes.
The events and meetings segment needs to start using technology and digital tools. In addition, train their sales, marketing, and staff team. This process only makes sense if all stakeholders cooperate and understand how technology can help them.
Some characteristics of the main MICE business:
5G represents the fifth generation of cellular network technology, which will provide a maximum network speed of 20Gbps.
When applied to the MICE industry, this will bring benefits in terms of better supply network and WiFi service, particularly in events with big numbers of attendees. This also enables real-time communication and streaming even in network-consuming events. 5G will also play a role in enabling the use of augmented and virtual realities.
Artificial Intelligence is being applied as part of MICE Technology to generate innovative attendee experiences. This technology is also involved in streamlining event planning processes and guaranteeing events run smoothly.
Examples of AI applied to MICE include:
This represents another exciting development of MICE technology. Event planners have been quick to experiment adding virtual and augmented reality experiences for attendees. But the use of this technology goes beyond the event celebration. In fact, its main application today is in the generation of virtual tours.
Furthermore, this virtual technology optimizes processes, allowing event planners to make remote site inspections that are both informative and engaging. At the same time, hotels save time and resources in this area, as virtual tours can be shown multiple times to multiple potential clients. All this takes place while saving money related to staffing and providing a unique, innovative experience for potential bookers.
Gathering data through MICE technology helps hotels, resorts, and independent venues access valuable information to improve their processes, including:
Wearables are another key trend in MICE technology.
Devices such as smart watches, smart clothing, head-mounted displays, and technologies such as Bluetooth are generating more engaging and personalized experiences for attendees. For instance, they can provide personalized schedules or recommendations and notifications.
For operators, the use of wearables also opens the door to more effective access control protocols: for instance, attendees may gain entry to events and sessions without the need for physical tickets or badges. Their use also extends to improved safety throughout the event.
MICE technology is effectively streamlining event planning for operators, by automating certain tasks, reducing human errors, and generating better-informed decisions in event planning, such as venue selection, vendor management, and scheduling.
A well-organized event means greater attendee satisfaction. At the same time, leveraging certain technologies such as wearables or the use of AI helps provide personalized, more satisfactory experiences.
MICE technology is directly related to cost savings and an improved ROI thanks to automation and enhanced decision-making processes. At the same time, MICE software is able to accurately measure the return on investment (ROI) of events, a crucial aspect to justify future investments.
Want to be updated about the future MICE technology developments and start using the latest technology to manage your meetings and events? At Spazious, we help companies embrace technology to enhance their booking and scheduling processes.
Spazious is an i-SEM (immersive sales and events management system) that includes:
Spazious has been designed and developed by and for hoteliers. We understand hoteliers’ needs and the MICE business. Our technology will continue growing according to hotels and venues’ challenges and growth objectives.
Get in touch with us and learn how our platform is helping businesses in the MICE industry use technology to stand out among their competitors and increase their efficiency.