In the fast-paced world of events and hospitality, the old adage, “adapt or perish,” has never been truer. Event venues across the globe are finding themselves at the crossroads of embracing digital disruption or falling behind in an increasingly competitive landscape. The catalyst for this transformation? Event technology, or as it’s often called, event tech.

Embracing Digital Disruption in Venue Sales

The Rise of Event Tech

Event technology has been quietly and steadily reshaping the way venues approach their sales strategies. It’s not just a trend; it’s a fundamental shift that’s here to stay. The rise of event tech is evident in the innovative solutions that have become industry standards. One company leading the charge in this digital revolution is Spazious. Their suite of tools includes a 3D Diagramming Platform, a Booking Engine for Event Management and Instant Bookings, and 360 Virtual Visits.

Reimagining Sales Strategies with Event Tech

Event tech has forced venues to reevaluate how they approach sales. The strategies of the past are no longer sufficient in the face of changing customer expectations, increased competition, and the need for operational efficiency. The team at Spazious understands the challenges venues face in this new era and provides comprehensive solutions to address them effectively.

Streamlining Lead Generation

One crucial aspect where event tech, like Spazious’s Instant Booking Tool, shines is in lead generation. This tool optimizes lead generation processes, leading to an increase in both the quantity and quality of leads. In an era where efficiency is king, this can be a game-changer for venues looking to boost their sales.

Enhancing Customer Experience

Another area where event tech shines is in enhancing the overall customer experience. From event planning to execution, event tech simplifies processes and ensures a seamless experience. The 3D Diagramming Platform from Spazious is a testament to this. It allows venues to visualize event layouts, making it easier for clients to plan and design their events. The result? Satisfied customers and more bookings.

Event Tech as a Revenue Catalyst

The most crucial metric for venues is, of course, revenue. Event tech is directly linked to increased revenue. According to a recent industry report, venues that leverage event tech see a significant boost in their bottom line. Spazious provides the necessary tools to maximize revenue potential for venues.

Event Tech Integration Strategies

In the ever-evolving world of event planning and venue management, staying ahead of the curve is essential. Spazious understands the dynamic nature of this industry and offers a suite of innovative solutions to meet the evolving needs of venues and clients. Let’s take a closer look at three game-changing products that are redefining the way events are planned, booked, and experienced.

1. 3D Diagramming Platform:

This tool enhances event planning and visualization. Venues that use it can offer clients a more immersive and interactive event planning experience. This platform empowers event planners and venues to craft intricate, lifelike 3D event layouts, revolutionizing the way clients envision their event setup. With a user-friendly interface, it simplifies the planning process, saving time and reducing complexities. As a result, it leads to increased booking rates and more satisfied clients.

2. Booking Engine for Event Management and Instant Bookings:

Our booking engine takes the hassle out of event reservations. It provides real-time availability, allowing clients to make instant bookings and access information at their convenience. Venue staff benefit from streamlined administrative processes, leading to efficient event management. This, in turn, enhances the overall customer experience, ensuring clients keep returning for more.

3. 360 Virtual Visits:

With our 360 Virtual Visits feature, we’re bringing your venue directly to your clients’ screens. These immersive virtual tours allow potential clients to explore your spaces from the comfort of their homes. It not only attracts more clients but also saves valuable time for both clients and venue staff, ultimately resulting in a surge in qualified leads and bookings.

In today’s fast-paced, technology-driven world, venues that harness the power of innovative event tech solutions are better equipped to thrive. The Spazious suite of products, as showcased here, offers a combination of modernity and convenience that transforms the event planning and booking process. By implementing these tools, venues stand to benefit from increased sales, operational efficiency, and enhanced customer experiences.

Benefits of Implementing Event Tech

Implementing event tech, provides a range of benefits for venues:

– Increased Revenue: Our solutions simplify the event planning process, making it easier for clients to make bookings. This leads to increased revenue, as more satisfied clients are more likely to book and recommend your venue.

– Improved Customer Satisfaction: By offering clear visualizations, hassle-free booking processes, and immersive virtual tours, our tools enhance the overall customer experience. Happy clients are more likely to return for future events.

– Enhanced Lead Generation: Our event tech solutions optimize lead generation, attracting more prospective clients and saving valuable time for both clients and venue staff. This results in a surge in qualified leads and bookings.

– Streamlined Event Management: Efficient event management is crucial for venues. Our tools simplify administrative processes, reducing the risk of double bookings and ensuring smooth venue operations. This means more time and resources can be devoted to creating exceptional events.

Looking to the Future: Event Trends and Beyond

The Future Landscape of Venue Sales

The future of venue sales is intrinsically tied to the trajectory of event tech. As event tech continues to evolve, venues that adapt and stay ahead of the curve will find themselves in a more advantageous position. Emerging trends, like virtual reality (VR) in event planning, are poised to revolutionize the industry.

In conclusion, the digital disruption brought about by event tech is not a threat but an opportunity. Venues that seize this opportunity will redefine their sales strategies, delight their clients, and ultimately, dominate the event scene. Join the event tech revolution and partner with Spazious for a brighter, more profitable future.

5 time-saving tips for managing corporate event venues

Managing corporate event venues today implies handling several challenges when it comes to organizing meetings and events. One of the key difficulties has to do with the number and variety of departments that are involved in MICE management. Sales, F&B, catering, and room service, among others.

How are companies facing these challenges?

Find out 5 tips to save time and become extremely efficient at managing corporate event venues.

Why the efficient management of Corporate Event Venues is important

The current context surrounding corporate event venues pushes them towards finding efficient management solutions.

Firstly, there’s the growing competition in the event venue industry. In general, many hotels and venues compete for the same clients. Then, to stay ahead of the competition, operators must offer unique experiences that align with what their clients are looking for. In other words, exceed their client’s expectations.

Secondly, other factors such as cost management continue pressing their influence on management processes in hotels, resorts, and independent venues. As a result, guaranteeing resource efficiency in areas such as logistics and staff management is key to staying ahead.

Fortunately, the use of technology is facilitating multiple operations when it comes to MICE management, like generating sales, revenue, and distribution platforms for event operators.

Among the benefits of such platforms are:

Easy to use. As these platforms are digital, they have been created under user experience criteria.

More instantaneous. Also, event planners can now see prices instantly and avoid having to contact many hotels or generate many RFPs.
Convenient for users. In addition, the event information can be easily shared in internal communications from event planners to CFO, management, or marketing…
Specific technology. Hotels or independent venues can manage all their events in one place for all teams and spend less time managing leads.

Let’s see some of the ways technology is enabling more efficient management of corporate event venues.

Tips for efficient management of business event venues

Tip #1: Streamline the Booking Process

Simplifying the Booking Process

Hotels can greatly benefit from simplifying their booking processes, offering a better experience for both their clients and themselves.

In order to do so, platforms including all-in-one digital tools are very interesting. To manage corporate event venues an instant booking combined with sales & catering software, would be a great acquisition.

Through the right tool, sales teams are able to:

Manage availability in real-time and automatically, avoiding the time inefficiency of manual booking or reschedules.
Assign rates for extra services.
Control costs for all events and manage the revenue at the hotel.
Reduce the amount of RFPs they receive every day. The right platform will allow hotels to offer both meeting packages (DDRs) and meeting spaces for their website visitors. This technology will allow bookings to be made without the need of sending an RFP.

The Benefits of Automating the Booking Process for Event and Meeting Venues

Automating and offering real-time booking services means invaluable advantages in terms of time savings. Thus, both hoteliers and event planners will focus on other aspects.

In addition, by making this process digital, we avoid misunderstandings. There is an improvement in communication, in the booking experience, and within the hotel organization. This, in turn, can lead to higher customer satisfaction, loyalty, and increased revenue.

Tip #2: Optimize Communication

Effective Communication with Corporate Event Planners

Effective communication is characterized by being clear, concise, timely, and responsive. Furthermore, in the MICE business, there’s also a need to be tailored to the client’s needs.

The use of technological tools allows corporate event venues to handle communication in a more efficient and seamless way. As a result, processes such as managing or replying to requests are facilitated. Ultimately, increasing conversion rates.

The Advantages of Using an All-In-One Event Management System

An all-in-one event management system streamlines communication, as it brings together all people involved and all aspects related to event planning. Registration, ticketing, venue management, and marketing promotion.

This leads to improved collaboration between team members, stakeholders, and vendors. Teams will see how information and data are accessible to everyone involved in the event planning process.

At the same time, this translates into an enhanced experience for corporate event planners. They will see how their reservation process and access to information are clear and simple.

Tip #3: Maximize Space Usage

While it may not be immediately obvious, space usage in corporate event venues is directly linked to revenue management. A digital tool will allow hotels to easily manage all spaces, as well as coordinate departments.

However, many hotels, resorts, and independent venues still use Excel sheets. That’s why the right digital platform to the equation can really make a difference.

Tips for Maximizing Space Usage in Corporate Event Venues

Some classic tips in this area involve optimizing seating arrangements and designing and incorporating multi-functional spaces that can be easily transformed to accommodate different types of events.

At the same time, corporate event venues are advised to leverage technology in this area too. This includes a series of possibilities: generating digital signage; video walls, and interactive displays to maximize space usage; employing hyper-realistic 3D event simulators that allow event planners to use the space in more creative ways.

Benefits of Efficient Space Management in M&E Venues

It’s no secret to corporate event venues that efficient space management leads to increased capacity in terms of attendees, which can increase revenue.

But there are additional advantages to this: efficient space management also provides an enhanced attendee experience, allowing them to move around freely and interact with others, and creating a flexible environment that can adapt to changes in the event program or the number of attendees.

As a result, this has positive repercussions in brand image for companies in the field of meetings and events.

Tip #4: Use Technology

The Role of Technology in Efficiently Managing Event Venues

As we’ve seen throughout the article, technology is playing a key role in facilitating work for managing event venues. This includes advantages in the following areas:

Seamless online booking and registration, managing attendees’ information, preferences, and requirements more efficiently.
Event planning through all-in-one platforms for managing all aspects of MICE management, in hotels, resorts and independent venues. Including scheduling, communication, and marketing reduces errors, and increases efficiency.
Hyper-realistic, immersive 3D event simulators facilitate the work of event planners and venues. In a process known as 2D & 3D Diagramming, it’s possible to create and share event design layouts enhancing communication and leaving less room for errors.

Smart data and analytics are provided, allowing hotels and venues to gain insights about their processes in order to take better decisions. Thus, more revenue.

Tip #5: Implement Effective Staffing and Vendor Management

Identifying, selecting, and coordinating staff and vendors remains a key operation for the success of corporate events management.

This includes communication between sales and the F&B department, among others. The use of technology can help organize and track operations related to each event.

Spazious: i-SEM® for MICE management

If you are looking for a 360º solution for MICE management, find out more about Spazious.

This is an i-SEM® (immersive sales and events management) software that places into a unique platform different modules that will help you grow your MICE business by close more deals in half the time.

Spazious includes:

White label Instant Booking for MICE from which the event planners will book their events easily feeling like they’re booking from the hotel website.
A sales and catering platform from which the sales teams will manage and follow leads and event reservations. Plus, Spazious includes a dynamic revenue management module to plan and automate the hotel strategy.
3D diagramming platform from where event planners can create their event layouts. In addition, they will have an improved and immersive booking experience.

Want to learn more about how technology and platforms like Spazious are helping corporate event venues reduce errors, save time, and increase efficiency? Get in touch with us and speak directly to our team.

Tag: event venues

Digital Disruption: Event Tech’s Impact on Venue Sales Strategy