How to Make Your Venue a Digital Revenue Machine for Small Business Events

In an era marked by digital transformation, small business event venues find themselves facing new challenges and opportunities. The key to thriving in this dynamic landscape is to turn your venue into a digital revenue machine. By embracing innovative tools and strategies, you can unlock the full potential of small business events and enhance your bottom line. In this article, we will explore the steps to achieve this goal with cutting-edge solutions for event management.

 

The Digital Transformation of Small Business Events

 

The digital revolution has disrupted nearly every industry, and the world of small business events is no exception. To stay competitive, it’s essential to embrace this transformation. Small business event venues must shift from traditional, time-consuming processes to efficient, technology-driven approaches. That’s where Spazious comes into play.

 

In the past, event planning often involved lengthy email exchanges, phone calls, and paperwork. Booking a small business event was a cumbersome process that could take days or even weeks. But the digital age has changed all of that. 

 

Spazious recognized the need for a streamlined booking process and introduced the innovative M&E Instant Booking tool. This technology simplifies the booking process, allowing customers to book their events instantly and conveniently through an online platform. No more back-and-forth communication or delays. This not only reduces the time spent on reservations but also enhances the overall customer experience.

 

Leveraging M&E Instant Booking

 

M&E Instant Booking, a tool offered by Spazious, is a game-changer for small business events. It simplifies the booking process, allowing customers to book their events instantly and conveniently. This not only reduces the time spent on reservations but also enhances the overall customer experience. By streamlining the booking process, you free up time and resources to focus on what truly matters – creating unforgettable events.

M&E Instant Booking eliminates the need for time-consuming back-and-forth communication, making the booking process swift and efficient. This not only pleases customers but also increases the likelihood of repeat business.

Unleashing the Power of 3D Event Layouts

 

The days of paper floor plans and guesswork are over. Small business venues can now harness the power of 3D event layout simulators, another innovation brought to you by Spazious. These simulators enable you to design and visualize your event space with unprecedented precision. You can experiment with different layouts, ensuring every inch of your venue is optimized for the best attendee experience. The result? More satisfied clients and increased event revenue.

 

With the 3D event layout simulator, you can visualize different setups, such as a cocktail-style event or a theater-style presentation. The simulator lets you see how each layout would work in the chosen venue. You can ensure that your guests have the best view of the event and that the ambiance is just right. The power of visualization provided by the 3D event layout simulator helps you make informed decisions, resulting in an event that leaves a lasting impression on your guests.

 

Mastering Event Sales and Distribution Management

 

Spazious offers an Events Sales and Distribution Management Platform designed to streamline event sales. This platform provides small business venues with the tools and insights they need to drive revenue effectively. With Spazious, you can manage bookings, monitor sales, and leverage data-driven strategies to increase event occupancy and profits. It’s a complete solution that empowers your team to achieve its goals.

Benefits of Implementing These Tools in Small Business Events

 

Now, let’s delve into the benefits of adopting these tools from Spazious in your small business events:

1. Increased Revenue:

M&E Instant Booking, 3D event layouts, and the Events Sales and Distribution Management Platform collectively boost your venue’s profitability. Faster bookings, better layouts, and data-driven sales strategies all contribute to revenue growth.

 

2. Improved Customer Satisfaction: 

The convenience and efficiency provided by these tools lead to happier clients. Satisfied customers are more likely to return and recommend your venue to others. Word-of-mouth referrals can significantly impact your business.

Meeting Space - B2B Events- Diagramming 3D by Spazious - Small business events

3. Streamlined Operations: 

Automation and digital solutions simplify your operational processes, reducing the risk of errors and saving time. This, in turn, allows you to focus on providing high-quality event experiences. Efficient operations also mean cost savings.

4. Competitive Advantage: 

In a competitive market, staying ahead is crucial. Implementing innovative tools puts your venue at the forefront of small business events, making you an appealing choice for clients. Your ability to provide a seamless, digital experience sets you apart.

Paving the Way for Small Business Event Success

In conclusion, the digital transformation of small business events is inevitable, and embracing it is the key to success. Spazious offers a comprehensive suite of tools and solutions that can help you make this transition seamlessly. By leveraging M&E Instant Booking, 3D event layouts, and the Events Sales and Distribution Management Platform, you can turn your venue into a digital revenue machine.

These tools not only enhance your venue’s profitability but also improve the customer experience, streamline operations, and provide a significant competitive advantage. As small business events continue to evolve, Spazious remains your trusted partner in achieving success in this dynamic industry. Start your journey toward becoming a digital revenue machine for small business events today.

With Spazious by your side, you can take your small business events to new heights and set the stage for memorable, revenue-generating experiences. Your digital transformation starts now.

Digital Disruption: Event Tech’s Impact on Venue Sales Strategy

In the fast-paced world of events and hospitality, the old adage, “adapt or perish,” has never been truer. Event venues across the globe are finding themselves at the crossroads of embracing digital disruption or falling behind in an increasingly competitive landscape. The catalyst for this transformation? Event technology, or as it’s often called, event tech.

Embracing Digital Disruption in Venue Sales

The Rise of Event Tech

Event technology has been quietly and steadily reshaping the way venues approach their sales strategies. It’s not just a trend; it’s a fundamental shift that’s here to stay. The rise of event tech is evident in the innovative solutions that have become industry standards. One company leading the charge in this digital revolution is Spazious. Their suite of tools includes a 3D Diagramming Platform, a Booking Engine for Event Management and Instant Bookings, and 360 Virtual Visits.

Reimagining Sales Strategies with Event Tech

Event tech has forced venues to reevaluate how they approach sales. The strategies of the past are no longer sufficient in the face of changing customer expectations, increased competition, and the need for operational efficiency. The team at Spazious understands the challenges venues face in this new era and provides comprehensive solutions to address them effectively.

Streamlining Lead Generation

One crucial aspect where event tech, like Spazious’s Instant Booking Tool, shines is in lead generation. This tool optimizes lead generation processes, leading to an increase in both the quantity and quality of leads. In an era where efficiency is king, this can be a game-changer for venues looking to boost their sales.

Enhancing Customer Experience

Another area where event tech shines is in enhancing the overall customer experience. From event planning to execution, event tech simplifies processes and ensures a seamless experience. The 3D Diagramming Platform from Spazious is a testament to this. It allows venues to visualize event layouts, making it easier for clients to plan and design their events. The result? Satisfied customers and more bookings.

Event Tech as a Revenue Catalyst

The most crucial metric for venues is, of course, revenue. Event tech is directly linked to increased revenue. According to a recent industry report, venues that leverage event tech see a significant boost in their bottom line. Spazious provides the necessary tools to maximize revenue potential for venues. 

Event Tech Integration Strategies

In the ever-evolving world of event planning and venue management, staying ahead of the curve is essential. Spazious understands the dynamic nature of this industry and offers a suite of innovative solutions to meet the evolving needs of venues and clients. Let’s take a closer look at three game-changing products that are redefining the way events are planned, booked, and experienced.

1. 3D Diagramming Platform:

This tool enhances event planning and visualization. Venues that use it can offer clients a more immersive and interactive event planning experience. This platform empowers event planners and venues to craft intricate, lifelike 3D event layouts, revolutionizing the way clients envision their event setup. With a user-friendly interface, it simplifies the planning process, saving time and reducing complexities. As a result, it leads to increased booking rates and more satisfied clients.

2. Booking Engine for Event Management and Instant Bookings:

Our booking engine takes the hassle out of event reservations. It provides real-time availability, allowing clients to make instant bookings and access information at their convenience. Venue staff benefit from streamlined administrative processes, leading to efficient event management. This, in turn, enhances the overall customer experience, ensuring clients keep returning for more.

3. 360 Virtual Visits:

With our 360 Virtual Visits feature, we’re bringing your venue directly to your clients’ screens. These immersive virtual tours allow potential clients to explore your spaces from the comfort of their homes. It not only attracts more clients but also saves valuable time for both clients and venue staff, ultimately resulting in a surge in qualified leads and bookings.

In today’s fast-paced, technology-driven world, venues that harness the power of innovative event tech solutions are better equipped to thrive. The Spazious suite of products, as showcased here, offers a combination of modernity and convenience that transforms the event planning and booking process. By implementing these tools, venues stand to benefit from increased sales, operational efficiency, and enhanced customer experiences.

Benefits of Implementing Event Tech

Implementing event tech, provides a range of benefits for venues:

Increased Revenue: Our solutions simplify the event planning process, making it easier for clients to make bookings. This leads to increased revenue, as more satisfied clients are more likely to book and recommend your venue.

Improved Customer Satisfaction: By offering clear visualizations, hassle-free booking processes, and immersive virtual tours, our tools enhance the overall customer experience. Happy clients are more likely to return for future events.

Enhanced Lead Generation: Our event tech solutions optimize lead generation, attracting more prospective clients and saving valuable time for both clients and venue staff. This results in a surge in qualified leads and bookings.

Streamlined Event Management: Efficient event management is crucial for venues. Our tools simplify administrative processes, reducing the risk of double bookings and ensuring smooth venue operations. This means more time and resources can be devoted to creating exceptional events.

Looking to the Future: Event Trends and Beyond

The Future Landscape of Venue Sales

The future of venue sales is intrinsically tied to the trajectory of event tech. As event tech continues to evolve, venues that adapt and stay ahead of the curve will find themselves in a more advantageous position. Emerging trends, like virtual reality (VR) in event planning, are poised to revolutionize the industry.

In conclusion, the digital disruption brought about by event tech is not a threat but an opportunity. Venues that seize this opportunity will redefine their sales strategies, delight their clients, and ultimately, dominate the event scene. Join the event tech revolution and partner with Spazious for a brighter, more profitable future. 

5 time-saving tips for managing corporate event venues

5 time-saving tips for managing corporate event venues

Managing corporate event venues today implies handling several challenges when it comes to organizing meetings and events. One of the key difficulties has to do with the number and variety of departments that are involved in MICE management. Sales, F&B, catering, and room service, among others.

How are companies facing these challenges?

Find out 5 tips to save time and become extremely efficient at managing corporate event venues.

Tips to manage corporate event venues

Why the efficient management of Corporate Event Venues is important

The current context surrounding corporate event venues pushes them towards finding efficient management solutions. 

Firstly, there’s the growing competition in the event venue industry. In general, many hotels and venues compete for the same clients. Then, to stay ahead of the competition, operators must offer unique experiences that align with what their clients are looking for. In other words, exceed their client’s expectations.

Secondly, other factors such as cost management continue pressing their influence on management processes in hotels, resorts, and independent venues. As a result, guaranteeing resource efficiency in areas such as logistics and staff management is key to staying ahead.

Fortunately, the use of technology is facilitating multiple operations when it comes to MICE management, like generating sales, revenue, and distribution platforms for event operators. 

Among the benefits of such platforms are:

  • Easy to use. As these platforms are digital, they have been created under user experience criteria. 
  • More instantaneous. Also, event planners can now see prices instantly and avoid having to contact many hotels or generate many RFPs. 
  • Convenient for users. In addition, the event information can be easily shared in internal communications from event planners to CFO, management, or marketing… 
  • Specific technology. Hotels or independent venues can manage all their events in one place for all teams and spend less time managing leads.

Let’s see some of the ways technology is enabling more efficient management of corporate event venues.

Tips for efficient management of business event venues

Tip #1: Streamline the Booking Process

Simplifying the Booking Process

Hotels can greatly benefit from simplifying their booking processes, offering a better experience for both their clients and themselves. 

In order to do so, platforms including all-in-one digital tools are very interesting. To manage corporate event venues an instant booking combined with sales & catering software, would be a great acquisition. 

Through the right tool, sales teams are able to:

  • Manage availability in real-time and automatically, avoiding the time inefficiency of manual booking or reschedules.
  • Assign rates for extra services.
  • Control costs for all events and manage the revenue at the hotel. 
  • Reduce the amount of RFPs they receive every day. The right platform will allow hotels to offer both meeting packages (DDRs) and meeting spaces for their website visitors. This technology will allow bookings to be made without the need of sending an RFP.

The Benefits of Automating the Booking Process for Event and Meeting Venues

Automating and offering real-time booking services means invaluable advantages in terms of time savings. Thus, both hoteliers and event planners will focus on other aspects.

 

In addition, by making this process digital, we avoid misunderstandings. There is an improvement in communication, in the booking experience, and within the hotel organization. This, in turn, can lead to higher customer satisfaction, loyalty, and increased revenue.

Using technology to manage corporate event venues

Tip #2: Optimize Communication

Effective Communication with Corporate Event Planners

Effective communication is characterized by being clear, concise, timely, and responsive. Furthermore, in the MICE business, there’s also a need to be tailored to the client’s needs. 

 

The use of technological tools allows corporate event venues to handle communication in a more efficient and seamless way. As a result, processes such as managing or replying to requests are facilitated. Ultimately, increasing conversion rates.

The Advantages of Using an All-In-One Event Management System

An all-in-one event management system streamlines communication, as it brings together all people involved and all aspects related to event planning. Registration, ticketing, venue management, and marketing promotion.

This leads to improved collaboration between team members, stakeholders, and vendors. Teams will see how information and data are accessible to everyone involved in the event planning process.

At the same time, this translates into an enhanced experience for corporate event planners. They will see how their reservation process and access to information are clear and simple.

Tip #3: Maximize Space Usage

While it may not be immediately obvious, space usage in corporate event venues is directly linked to revenue management. A digital tool will allow hotels to easily manage all spaces, as well as coordinate departments.

However, many hotels, resorts, and independent venues still use Excel sheets. That’s why the right digital platform to the equation can really make a difference.

Tips for Maximizing Space Usage in Corporate Event Venues

Some classic tips in this area involve optimizing seating arrangements and designing and incorporating multi-functional spaces that can be easily transformed to accommodate different types of events. 


At the same time, corporate event venues are advised to leverage technology in this area too. This includes a series of possibilities: generating digital signage; video walls, and interactive displays to maximize space usage; employing hyper-realistic 3D event simulators that allow event planners to use the space in more creative ways.

Benefits of Efficient Space Management in M&E Venues

It’s no secret to corporate event venues that efficient space management leads to increased capacity in terms of attendees, which can increase revenue.

 

But there are additional advantages to this: efficient space management also provides an enhanced attendee experience, allowing them to move around freely and interact with others, and creating a flexible environment that can adapt to changes in the event program or the number of attendees. 

 

As a result, this has positive repercussions in brand image for companies in the field of meetings and events.

Tip #4: Use Technology

The Role of Technology in Efficiently Managing Event Venues

As we’ve seen throughout the article, technology is playing a key role in facilitating work for managing event venues. This includes advantages in the following areas:



  • Seamless online booking and registration, managing attendees’ information, preferences, and requirements more efficiently.
  • Event planning through all-in-one platforms for managing all aspects of MICE management, in hotels, resorts and independent venues. Including scheduling, communication, and marketing reduces errors, and increases efficiency.
  • Hyper-realistic, immersive 3D event simulators facilitate the work of event planners and venues. In a process known as 2D & 3D Diagramming, it’s possible to create and share event design layouts enhancing communication and leaving less room for errors.

Smart data and analytics are provided, allowing hotels and venues to gain insights about their processes in order to take better decisions. Thus, more revenue.

Tip #5: Implement Effective Staffing and Vendor Management

Identifying, selecting, and coordinating staff and vendors remains a key operation for the success of corporate events management. 

This includes communication between sales and the F&B department, among others. The use of technology can help organize and track operations related to each event. 

Spazious: i-SEM® for MICE management

If you are looking for a 360º solution for MICE management, find out more about Spazious. 

This is an i-SEM® (immersive sales and events management) software that places into a unique platform different modules that will help you grow your MICE business by close more deals in half the time. 

Spazious includes:

  • White label Instant Booking for MICE from which the event planners will book their events easily feeling like they’re booking from the hotel website.
  • A sales and catering platform from which the sales teams will manage and follow leads and event reservations. Plus, Spazious includes a dynamic revenue management module to plan and automate the hotel strategy. 
  • 3D diagramming platform from where event planners can create their event layouts. In addition, they will have an improved and immersive booking experience. 

Want to learn more about how technology and platforms like Spazious are helping corporate event venues reduce errors, save time, and increase efficiency? Get in touch with us and speak directly to our team.