Where is MICE technology heading?

Posted on March 15, 2023April 10, 2023 by Julio Montes

Where is MICE technology heading?

Page Contents

The fast development of MICE technology today means that, the sooner players embrace new solutions, the more successful they’ll become. This is particularly true in a field that faces a number of challenges and transformations derived from digitalization and the current complexity of the global economy.

MICE technology is directly related to increasing efficiency in event planning and management and leading to more successful enterprises. But where exactly is technology innovation going for the MICE industry? Keep reading to find out.

The Importance of MICE Technology in the Events Industry Today

MICE technology is generating a number of enhancements and advantages for early adopters, including:

Efficiency and streamlined processes that save time and costs. For example, platforms such as Spazious are helping companies move on from manual bookings and schedules to automated, smart processes.
Better and more engaging event experiences for attendees, including the use of technology-driven possibilities such as mobile event apps, personalized schedules, or interactive floor plans.
Enhanced data management, helping event organizers collect and analyze data to take better-informed decisions
Better, real-time communication that facilitates operators to be more flexible and respond more quickly to potential last-minute changes

Overview of MICE business today

Even though the business of MICE generates high revenue for hotels and resorts, its management continues to be quite complex. The main reason is that Meetings, Incentives, Conferences, and Exhibitions are managed with offline processes.

The events and meetings segment needs to start using technology and digital tools. In addition, train their sales, marketing, and staff team. This process only makes sense if all stakeholders cooperate and understand how technology can help them.

Some characteristics of the main MICE business:

Lack of knowledge of digital tools.
Offline sales processes. Still using Excel.
A high number of RFPs. Event planners make many connections and requests for information, as they do not have digital tools to quote their events.
Small sales teams. Time is spent on site inspections and responding to RFPs.

Key Trends in MICE Technology: the future of MICE

The Potential of 5G in MICE Technology

5G represents the fifth generation of cellular network technology, which will provide a maximum network speed of 20Gbps.

When applied to the MICE industry, this will bring benefits in terms of better supply network and WiFi service, particularly in events with big numbers of attendees. This also enables real-time communication and streaming even in network-consuming events. 5G will also play a role in enabling the use of augmented and virtual realities.

The Role of Artificial Intelligence in MICE Technology

Artificial Intelligence is being applied as part of MICE Technology to generate innovative attendee experiences. This technology is also involved in streamlining event planning processes and guaranteeing events run smoothly.

Examples of AI applied to MICE include:

Use of chatbots for supporting attendees
Increased personalization
Informed decision-making thanks to predictive analytics for attendee behavior and preferences. This includes offering personalized services
Facial recognition for security control during events
Event planning, by automating repetitive tasks and saving time for human teams

The Emergence of Virtual and Augmented Reality in MICE Technology

This represents another exciting development of MICE technology. Event planners have been quick to experiment adding virtual and augmented reality experiences for attendees. But the use of this technology goes beyond the event celebration. In fact, its main application today is in the generation of virtual tours.

Furthermore, this virtual technology optimizes processes, allowing event planners to make remote site inspections that are both informative and engaging. At the same time, hotels save time and resources in this area, as virtual tours can be shown multiple times to multiple potential clients. All this takes place while saving money related to staffing and providing a unique, innovative experience for potential bookers.

The Advancements in Data Analytics and Event Insights

Gathering data through MICE technology helps hotels, resorts, and independent venues access valuable information to improve their processes, including:

By capturing real-time feedback, it’s possible to improve an event while it’s taking place in many areas. But data collection and reports also help enhance the post-event experience.
Generating accurate attendee profiling that can then be employed to personalize event experiences and generate more effective marketing efforts. This process can also be reversed by using predictive analytics, anticipating attendee behavior and preferences.

The Integration of Wearable Technology in MICE Events

Wearables are another key trend in MICE technology.

Devices such as smart watches, smart clothing, head-mounted displays, and technologies such as Bluetooth are generating more engaging and personalized experiences for attendees. For instance, they can provide personalized schedules or recommendations and notifications.

For operators, the use of wearables also opens the door to more effective access control protocols: for instance, attendees may gain entry to events and sessions without the need for physical tickets or badges. Their use also extends to improved safety throughout the event.

The Benefits of MICE Technology

Increased Efficiency in Event Planning and Execution

MICE technology is effectively streamlining event planning for operators, by automating certain tasks, reducing human errors, and generating better-informed decisions in event planning, such as venue selection, vendor management, and scheduling.

Enhanced Attendee Engagement and Interaction

A well-organized event means greater attendee satisfaction. At the same time, leveraging certain technologies such as wearables or the use of AI helps provide personalized, more satisfactory experiences.

Cost Savings and Improved ROI for Event Organizers

MICE technology is directly related to cost savings and an improved ROI thanks to automation and enhanced decision-making processes. At the same time, MICE software is able to accurately measure the return on investment (ROI) of events, a crucial aspect to justify future investments.

Want to be updated about the future MICE technology developments and start using the latest technology to manage your meetings and events? At Spazious, we help companies embrace technology to enhance their booking and scheduling processes.

Spazious is an i-SEM (immersive sales and events management system) that includes:

A booking engine for events and meetings. Start capturing real-time bookings through your website.
Sales and catering. From the platform, you can manage all your deals and include all the options available for event planners. We just developed a dynamic revenue management module, interesting for your long-term revenue strategy. Plus, if you already work with sales and catering software, we can integrate with it!
Immersive 3D diagramming platform. Easily your sales team and event planners could use this intuitive platform to set up and personalize their events at your spaces. Thanks to this feature, you will avoid misunderstandings and site inspections.

Spazious has been designed and developed by and for hoteliers. We understand hoteliers’ needs and the MICE business. Our technology will continue growing according to hotels and venues’ challenges and growth objectives.

Get in touch with us and learn how our platform is helping businesses in the MICE industry use technology to stand out among their competitors and increase their efficiency.

Business travel management guide: challenges and technology for hotels

Posted on March 6, 2023April 10, 2023 by Loreto Pérez Cuchet

Business travel management guide: challenges and technology for hotels

Page Contents

Business travel management has been taken by storm in recent years for a variety of reasons. These include the challenges that have arisen since pandemic times, the digitalization and the increasing consumer demand for seamless processes.

Today, the shift has meant new expectations around business travel processes. These are now characterized by a focus on simplicity (with actions such as self-booking and increased personalized options). The trust between travelers and companies, or the sustainability, among other factors.

On top, the ROI of corporate travel is more and more inspected and taken into account, considering rising prices and inflation on a global scale.

How can hotel managers ensure they provide the perfect user experience while, at the same time, optimizing their business travel management practices? Let’s take a look at our brief guide for efficient business travel management.

What is business travel management?

Business travel management refers to the set of processes involved in corporate travel, including planning, booking, expense management, regulation compliance, and travel cost optimization.

The aim of efficient business travel management is to guarantee cost-effective, safe, and seamless trips for employees. Although it also involves maximizing the time spent on business activities, managing risks, or complying with legal and regulatory requirements.

Challenges faced by business travelers and hotels

Event Planners, Travel Agencies and others

Budget: event planners will look for solutions that allow them to align with their budgets without compromising their services
Finding accommodation: this involves finding an option that meets the company’s preferences and needs
Managing last-minute events: the managing of unforeseen circumstances is within the challenges faced by event planners in the context of business travel management
Complying with travel policies and regulations: it’s necessary for event planners to ensure their arrangements comply with travel regulations, including the logistics of employee documentation
Guaranteeing safety: this includes finding travel insurance and accommodations in safe areas

Business travelers

In the context of business travel management, it’s the responsibility of travelers to:

Plan for productivity
Manage their expenses
Dealing with unexpected events
Ensuring they follow their required itineraries, including finding the right transportation

Finance Departments

Meeting budget constraints in travel-related expenses which include transportation, accommodation, and meals
Avoid potential financial repercussions related to the non-compliance with travel policies
Considering currency exchange rates and price fluctuations to ensure travel expenses remain within the allocated budget

Hotels & Accomodation

On the side of accommodation providers, hotels and resorts remain key players in business travel management processes.

In this case, they’re in charge of providing the right spaces for meetings and events. Also, suitable accommodations, while guaranteeing their operations remain efficient from all points of view.

Some challenges that are currently arising on the side of accommodation providers include:

Optimizing MICE sales processes, which are often characterized as being excessively long today and thus not aligning with clients’ expectations and possibilities
Reduced sales teams, particularly in after-COVID scenarios
High RFP volumes to the point of representing a difficulty to deal with
Human errors
Lack of technological adoption or use of outdated, inefficient tools (such as Excel sheets)

5 strategies for improving business travel management at hotels

The transformations and challenges around business travel management have, nonetheless, valuable allies in the use of several technological tools. As such, event management software and platforms with the aim of facilitating booking management are helping companies optimize their internal MICE sales processes.

These technological tools allow hotels and independent venues to increase their revenues and minimize the time that human teams need to dedicate to repetitive tasks.

Technology in the sales process

Many internal processes related to business travel management are still manual but could be highly automated. This, in turn, means optimizing time and other valuable resources, becoming a significant shift for organizations.

Some potential automations thanks to the use of software include:

Instant MICE booking that filters RFPs and thus liberates sales teams
CRM tools for sales and catering that facilitate client follow-up and increase business opportunities

Spazious iSEM® (Immersive Sales and Events Management) has completely revolutionized the work processes at hotels’ sales teams around travel management.

Spazious generates meetings and events instant bookings. Furthermore, it manages MICE contacts through its sales and catering software, having access to a dynamic revenue management module, as well as generating 3D diagram platforms for hotel venues.

Improve customer experience

Time and attention have become a more and more valuable resources for everyone within the business travel management context. This means event planners will also favor solutions that allow them to generate the perfect, seamless experience while not wasting any time on calls.

Digital tools for 3D event diagramming stand out as essential devices to facilitate work for everyone involved.

At the same time, the sales reps that organize site inspections are also able to optimize customer experience, and thus attract more business opportunities.

Personalized services for business travel

Hotel operators looking to optimize their business travel management will see improvements in generating incentive plans. The aim is to attract better and more business opportunities in the MICE and business travel sector.

Having a dedicated staff member for handling business travel requests

While sales teams have experienced important reductions and as digital tools continue increasing their added value for hotel operators, the truth is human teams continue to be an important asset for organizations.

The incorporation of a person whose role is to monitor the use of digital tools related to MICE equals revenue increases for businesses.

Plan and launch a sales strategy to attract business travel

Once the right digital tools have been added to a business strategy, it’s important for operators to communicate effectively with event planners the type of advantages that are now in their hands. This is why sales strategies must now be developed taking digital tools into account.

Another advantage of this optimization in terms of sales strategies is that sales teams will save time, as they won’t need to take care of unsuccessful RFPs.

Want to learn more about how digital tools are enhancing business travel management and helping human teams in companies make the most of their resources?

At Spazious we can help you. Our software guarantees the booking and scheduling of event spaces move from inefficient manual processes to perfect booking. Get in touch with us and speak to our team about how we can help you!

The 4 main factors that worth considering when choosing a venue

Posted on December 23, 2021December 24, 2021 by Borja De Francisco

Page Contents

The 4 main factors that worth considering when choosing a venue

What You Should Know as a Meeting or Event Organizer

When it comes to organizing an event, we know that there are many things to take care of: We have to plan the venue, schedule speakers and make sure we have enough food and drink.

So there are many factors to consider when choosing the perfect venue. Up front, there are four key considerations: the size, location, cost and facilities offered by the venue.

We also need to think about how we are going to manage transportation and other accommodations for our guests and/or speakers. The factors for event planners to consider are endless, but what you should know as an organizer is that there are many tools available to help your event run smoothly.

The 4 key considerations: Size, location, cost and facilities

1. Size

In the planning of your event, several factors arise that will affect the size of your venue:

One of the factors is the budget.

It is common for event planners to choose a venue size based on their budget because they want to save money without compromising on the experience. However, this decision should not be made in haste and event planners should consider other factors like the number of attendees and kind of event too before finalizing on a venue size.
The size of an event is determined by the budget allocated for the event and by the type of the event. The more money that is allocated towards an event, then typically, the larger that it will be and vice versa.

The event style and what type of people will be attending. You need to find a venue that can accommodate all your needs and preferences.

When it comes to event style, there are two types to consider: formal and informal. The venue size should depend on both the type of event and the number of people expected to attend.
The space around the room needed will also have an effect on what type of venue is chosen. The size should be appropriate for how many people are attending or are expected to attend.

If it is a one day conference or a multi-day event with many attendees.

For a small one day conference, it is best to have a small venue because the attendees will not be as numerous as for a multi-day event. For an event with many attendees, there would need to be more than one day of attendance and so it would require a larger venue.

2. Location

Event managers are increasingly choosing the location of the event based on the budget. If they have a limited budget, they will need to choose venues that are affordable.

The goal for event managers is to spend their budget wisely and maximize the potential of their attendees by choosing a venue that best suits them.

Organizers should consider how far attendees are coming from when picking the location of the event. They should also consider how easy travelling to and from the event will be for their audience. The lower the budget, the less attention organizers will be able to afford to these aspects of events.

3. Cost

First of all, you have to see what your budget is and the number of attendees you are going to have. The best way to do this is to look at venue characteristics and see which ones fit what you are looking for and what resources they include.

You also need to consider employee mobility for the event, as well as whether the location of the main group will affect costs.
Finally, parking spaces should not be overlooked, as for some people it can be a make-or-break experience to have parking included or to have to find it personally.

4. Facilities

It is important to choose a venue that fits the needs of the event with the essential facilities required for our purpose.

Visualization tools help users find a venue that fits their needs. One of them is Spazious, which allows you to visualize what a venue looks like from different angles and through some real scenarios, with real views and with all kinds of detail with millimetric precision! to know all the details of space such as sockets, distance of spotlights, projectors and real space between tables or seats.

This visualization tool can be used to help make a final decision before booking.

Imagine all the time you can save and the amount of planning that can be done without having to use different days of your agenda to visit different places. Spazious allows you to see different scenarios with the comfort of not having to travel and you can also share it with the different people in charge: caterers, transporters, guests, participants, etc.

The Spazious tool allows you to visualize interiors and exteriors in order to offer all the possibilities offered by each of the buildings you hire.The 4 main factors that worth considering when choosing a venue

Choosing the best event management software for your needs

Posted on December 9, 2021December 9, 2021 by Borja De Francisco

Page Contents

Choosing the best event management software for your needs

Why do event managers need software? To make their work more efficient. Event management requires a lot of time, effort and coordination. There are many aspects of event management that require attention to detail, such as online registration, the event website, organisation and display system, email campaigns, check-in, etc.

Event management software helps organisers keep track of all the tasks, deadlines and resources involved in their events. Regardless of the type of event they organise, there is a wide range of tools available. Specific event management software is available for different types of events, such as conferences, meetings, weddings, etc. For example, a wedding planner may need special software to help them organise their wedding day.

How to Choose the Best Event Management Software

Start by prioritizing your needs. Want to save time managing event organisation tasks? Spazious is perfect for you then. Would you like to increase attendee participation and help your exhibitors create more businesses? How about saving money with a better event booking and diagramming system?

Take a look at each tool to see what it can do for you and ask yourself these questions:

– When it comes to events, have you ever wondered what you need?

– What items would be useful for the success of your event? List them down in order to see if they’re all available.

– Do you plan on having the event in-person or as a hybrid? Is the software customizable enough to support your type of event?

– Is the event planning software mobile-friendly?

– And is there an easy app for the attendees?

– How easily can you adopt the software?

– How can the team interact? Is it real time? Can the team see changes on the spot?

– How complex do you want your system to be?

– Do you use a project management or CRM system already?

– How many people will be using the software?

What an event manager needs based on responsibilities:

In this section, we will go over the event management needs of event managers according to their responsibilities. We will also cover some tools and platforms that can help them get better organized and make more informed decisions.

An event manager should have a clear understanding of the budget allocated for their events by analyzing everything from expenses to revenue opportunities. Sponsorship agreements should also be taken into consideration when negotiating contracts with vendors and suppliers, as these agreements can provide a significant amount of revenue for your organization.

So let’s see how we can meet these requirements one by one:

1.- Create and execute event plans and concepts

Once you know the size of the event with the approximate number of guests, the most important thing is to know the ideal dates, the duration of the event and location. Spazious booking tool can easily help you get along with every detail in your agenda.

Understand the fees and penalties and the terms of payment, make a list of the necessary services so you don’t leave anything out when making your choice. Cancellation policies and contingency clauses are elements that should always be in place to avoid unexpected situations.

2.- Manage budgets and invoicing

Keeping on top of our suppliers is essential to running a business that survives. So we must be careful and always know how much money we’re spending and where it’s going.

A good management tool that can access your CRM will help you keep up with the progress of your sale. Make sure that the software you choose is compatible with this pre-requisite.

3.- Negotiation with suppliers

Do not lose sight of the objective, under this premise we will have to be consistent with our budget and specify the services that are included and those that are excluded. Manage the payment calendar and deadlines.

Will several quotes be necessary? Save time by choosing venues that have fast and efficient software.

4.- Negotiate sponsorship agreements

Negotiating agreements is sometimes difficult but with the right circumstances and visualization of potential outcomes, it becomes much easier. This is possible thanks to visualization tools and the ability to make changes in the spaces as Spazious does with its diagramming tool and customization of spaces with all the variables offered by both the space & promoter.

5.- Manage logistics

Logistics management is both an art and a science. The logistics team ensures that all the materials for an event are in place. That includes the venue, audio-visual equipment, catering, stage design, speakers, registration desks, security guards and more.

Real-time management tools are becoming increasingly popular for managing large teams. One quick example would be making changes without delay. This means that both tasks are made easier and completed faster because less time is needed to complete it.

6.- Update senior management

In order to create a smooth and efficient corporate structure, it’s important for senior management to have clearly defined responsabilities. It’s also important for them to be aware of the skills of their staff. As a result, they’ll be able to delegate tasks correctly and give the best of themselves at all times.
An all-in-one tool makes it easy for each user to access all visualizations and modifications in real time.

7.- Manage branding and communication

This job often includes designing promotional materials, overseeing the marketing strategy, and overseeing the overall execution by just connecting with your phone or tablet.

8.- Obtain permissions

Event managers can also use tools to keep better track of the permits they need and already have. Some tools sync with hotel or venue CRMs, so this process is already structured and ready to go.

9.- Manage post-event reporting

This is one of the most important, but often neglected steps of event planning. Properly manage post-event reporting will help you keep track of your budget, make better decisions about future events, and provide you with more accurate data for your next event plans.

Thoughts on how the right event planning software can save you time and money

Event planners are constantly on the go and need to be organized at all times. But a lot of them forget about all the little details, which can result in a less-than-stellar event. And while some think they can manage on their own, there are a lot of features that event planners don’t even know about that would make their life easier

Guide to Conference Event Facilities and How They can Help With Your Business

Posted on November 24, 2021December 23, 2021 by Borja De Francisco

Page Contents

Guide to Conference Event Facilities and How They can Help With Your Business

Have you ever felt overwhelmed when it comes to choosing the best place to hold that conference that makes all the difference to your business?

Bringing all our core customers together with the key influencers in our business – Our event of the year!

A conference centre is a place where people gather to discuss or promote education, business, politics, religion, entertainment or other areas of public interest. Conference rooms are usually different from meeting rooms, as they are designed to meet the specific needs of the event they are hosting so that everything runs smoothly.

Everyone has their own criteria when choosing a conference centre for events. The most important thing is to find the one that best suits your needs and fits your budget.

Conference centre facilities can make all the difference to your event experience. The following are the main considerations to keep in mind:

Number of people attending the congress.
Personal attention to guests, speakers and VIP clients in access, rooms, services and accommodation.
Types of rooms required: for meetings, conference, halls.
Event time frame.

Facilities to consider when hosting a conference event

Convenient access:

One of the most important things to consider when looking for a location for an event is whether it is accessible from hotels and transportation. Much as you would not want your conference to be way out in the sticks, so as to make it difficult for those attending to get around, neither would you want them to have a long, expensive journey. The best thing would be to find one that has convenient access to both places so that no one has trouble with getting there at all times, or provide a transport shuttle.

Lodging options:

One of the major facilities to consider. You want to make sure that the attendees have a place to stay close by if they want to stay overnight, but you also want there to be places for them to go if they don’t. This is important because it makes sure that no one is stranded without a ride or hotel room after the event has concluded.

Meeting Room Variety:

It is especially important if there are going to be people from different backgrounds and with different needs. Some prefer collaborative environments, others prefer more private areas for working, and still others need spaces that accommodate their physical abilities.

You also need to consider the space available for both group sessions and one-on-one interactions. A large space can offer both privacy and collaboration opportunities, but it might not be practical for smaller events.

The conference hall is where people sit and listen to speakers or presentations. It’s also used as a venue for workshops, exhibitions, and as a space for vendors during trade shows. A conference hall is usually equipped with tables and chairs so that attendees can have lunch or dinner while they are there. Some halls might also have audio-visual equipment if they are intended for multimedia presentations or lectures. Meeting rooms are where the actual meeting takes place – this could be formal meetings between coworkers, discussions about an issue in your company, panels of experts talking about their field of expertise, or meetings between clients to discuss their projects with you.

Brand Impact:

Brands can create a positive impact at conferences by investing in facilities.

Hosting a conference event is a major investment for any brand. This can be spent on the facilities to be used for the event or on sponsorships. But what are the facilities to consider when organizing a conference event?

There are usually some standard amenities that are offered at most conferences though. Things like wifi, food vendors, drinks, areas, and restrooms should be available at any conference you go to.
Another thing to consider is seating, since it doesn’t make sense if the seating arrangement for your guests does not take into account their needs and preferences or your branding. Seating might also vary depending on whether you are hosting an intimate gathering or a larger one since it’s important to have space for everyone to have their own designated seat without feeling crowded.

Availability:

Whether it is easy to book or not, whether they offer packages or not, and how many days in advance one can book an event.

Try your own white label meeting engine with Spazious booking engine, its cloud-based event platform for booking meeting spaces, makes it easy to book and check availability with the same ease as you now do with rooms.

In addition to having a rich user experience interface, it can be combined with your brand guidelines and website look and feel, which ensures that users convert as much as possible.

Parking:

The parking place can dictate the success of a conference, so it is important to have easy, accessible parking. Complete parking access is an important consideration to make when hosting events. If there are not enough parking facilities, you will not be able to attract prospects. So, it is best to have an ample parking place for your event.

A parking lot especially for event attendees should be available, along with enough parking spaces for vehicles working in the building.

Technology:

Availability of Wi-Fi, availability of projectors/TVs, availability of data ports (for laptops), spotlights, plugs, etc

Everything round stages, lighting, sound, presentation equipment, video conferencing has to be planned in detail.

Imagine if you could share images and 3D guides like lighting points, sockets, or projectors with details to the inch, where the whole team has access to them in their own tablet or smartphone. They would have complete details in a simple guide that is always a fingertip away. All this with Spazious‘ easy and affordable technology.

Digital facilities to support work and collaboration

The goal is to create a space that not only accommodates the individual’s needs but also fosters creativity and collaboration.

The digital workplace offers a variety of facilities that make it easier for our attendees to be productive. The facility consists of areas such as meeting rooms for holding regular meetings with your team members or clients; collaborative space for teamwork; open-air spaces where people can collaborate spontaneously; and soundproof spaces to provide privacy when needed.

These would be some required specifications to hold a digital workspace for your conference:

Easy to use – People expect equipment to work just like at home, preferably using their phone, tablet or laptop to do what they want to do.

Security – To protect data, companies not only need to make technology easy to use, but also to ensure that data – especially personal data – in applications is secure.

Integration: Companies must be able to integrate teams into the existing technology system. Provide attendees with a new digital workplace with a range of built-in technologies to facilitate collaboration.

RoomGuide panels – These are small panels on the outside of a room. On it is displayed the availability of the room, or who is using it now.

Interactive Boards – The digital facilities to support work and collaboration can be anything from a conference room with interactive boards, to a simple tool like a mobile phone. These tools make it easy for attendees to stay connected with each other, share ideas with one another and collaborate more efficiently.

It can be difficult to find new event centres, but luckily there is no shortage of options. With a little digging you should be able to find what you need!

How to start an event venue business

Posted on November 18, 2021April 17, 2023 by Borja De Francisco

How to start an event venue business

Page Contents

The competition is so stiff nowadays, entrepreneurs are exploring new avenues to invest their time and money in. There are many ways to make money – one of them is starting an event venue business. Keep reading and discover how to start.

The event venue is one of the most profitable businesses. It’s not just limited to weddings or personal celebrations, but events of all shapes and sizes – workshops, trade shows, conferences, seminars, conferences, etc.

With that being said, there are many things you need to know before starting an event venue business.

What are the advantages of running an event venue business?

An event space or venue is a place to hold events. It usually offers a variety of spaces for different types of events and can have an aesthetically pleasing appearance, featuring different kinds of customization depending on the type of event or the client’s needs.

Event venues have many advantages, such as meeting all needs, saving time and effort, and being cost-effective.

Event venues offer a variety of advantages to event professionals too. Venues can offer event space as well as catering services to meet any need. Event venues are known to save time and effort by providing the venue, catering, and entertainment all at once.

In addition, event venues are cost-effective as the venue prices include food and beverages.

How to start a business as an event venue or an out-of-the-box idea that’s worth considering

There are a few things to consider before deciding to start a business. You can use your skills or talents, find a need or a gap in the market, and/or do something you enjoy.

Someone who wants to start an event business has to have experience in event management and be excited about the idea of organizing parties for others. You also have to know how much venues, equipment, and food/drink cost.

The biggest advantage of this type of business is that promoting your events on Facebook, Instagram and other social media works great if you have a good strategy and network.

Stakeholders in an event business

If you are looking for the right person to speak to about venues, you’re in luck because we have a list of stakeholders that you can contact.

This is the complete list of stakeholders you will need to consider before starting your business:

Venue Manager
The Event Planners
Attendees
Event Volunteers
Sponsors / Suppliers

Event venues tips & tricks to increase business

These tips from the event venues industry will help you increase business with a few simple changes.

If you want to know how to increase your business, then you need to check out this article. It has a list of the most important things that you need to know about event venues and their tricks.

This is a list of things that you can do as an event venue to attract more customers:

Here is a list of things you can do as an event venue to attract more customers:

Ensure a good presentation of your product to prospects: present the variety of offerings on your website in a simple and intuitive way. A good way to achieve this is through a good diagramming tool like the one offered by Spazious, with which you can show virtual tours to customers with any kind of customization they request. This exponentially increases your number of bookings without increasing the cost of the venue: Everything that can be seen and experienced in the first instance virtually saves time and increases business possibilities.
Show the customization possibilities of your premises in one place: the tablet, phone or your customer’s computer
Provide sufficient parking space for cars and buses: Display an access map and provide different entrances to avoid crowds. All this can be done individually, differentiating the accesses for each client.
Provide enough space so that people with disabilities can also enjoy the party with a mobility map adapted for them. Spazious has tools to share customized interactive maps.
Make the agenda easy for participants and keep your booking calendar accessible and convenient to close a deal easily.

Marketing strategy for your venue

When it comes to marketing the event venue, the target market is very important. It’s not always easy to stand out from the competition, but there are a few ways that can help with this. If you want to stand out, you need to be one of the best venues for your target audience.

The more time and effort you put into finding your target audience and catering to their desires, the more likely they will become regulars at your venue. You need to know what they want and provide that.

A successful event venue marketing strategy is one that ensures that an event manager knows how to effectively reach their target venue market. The best way to do this is by assessing the type of customer who attends the venue and understanding their needs.

By using this framework, event managers can determine how venues are most compatible with their needs. They can also make better decisions about what direction they want to take their marketing strategy in the future.

The future of event venues is here. Make it yours!

As the world becomes more digitalized, event spaces are becoming more experiential. Event organizers are constantly looking for venues that will engage their attendees (and differentiate themselves from their competitors). A venue can play an integral role in your event’s success, which is why it’s essential to select the perfect one for your needs.

Research ideas from competitors and adapt them to your own ideas. Every venue and every space has its own personality and, thanks to new technology, the possibilities of being a good host are limitless!

You can contact us to find out all the possibilities of Spazious for different types of venues, how to adapt the booking engine or make a very personalized virtual tour. We also invite you to take a look at our Q&A section which is sure to help.